How we think about metadata in Next.js

Rizki Maulana · October 1, 2025

A practical look at titles, Open Graph, and structured data for App Router sites—without drowning in theory.

Search and social previews depend on consistent metadata. In the App Router, generateMetadata keeps your pages honest: one source of truth per route.

Start with the basics

Title and description still matter most. Layer in Open Graph images when you have a strong visual, and add JSON-LD when you want rich results.

Ship small, measure snippets in Search Console, and iterate.